Lego Brick Road*
A web-based 3D game for the launch of LEGO India’s first official store, rebuilding Mumbai as a LEGO diorama and laying a brick road from wherever you are to the store.
- No.
- 01 / Selected work
- Year
- 2026
- Category
- interactions*
- Role
- Creative TechnologistGame Design3D Web DevelopmentProcedural Graphics
About the project
Lego Brick Road was one piece of a larger launch campaign by Kulfi Collective for LEGO India’s first official store in Mumbai. Rather than pointing people to the store with a pin on a map, the idea was to make the city itself the toy. The sections below follow how it was built, from raw map data to bricks.
